Choosing a location for your business premises is a much bigger decision than many people give it credit for. Whilst setting up a business in the immediate vicinity may seem the most sensible to save money and reduce upheaval, unless there is a great deal of demand for your goods and services in the immediate area, you may well need to think further afield.
There are many things to think about before you even start to look at office space to rent. Not only will your location make a difference to the types of customers you attract and even the types of people you will be able to employ, but the whole image of your business may well end up being dictated by where you are based.
For example, by looking for offices in a city that is going from strength to strength, you will garner positive associations by proxy. By basing yourself in a small village, you may be seen as too small to deal with, whilst basing yourself in a city that is in decline may leave potential customers worrying about whether you will still be around in a few months time.
Access is also important to take into account, and those basing themselves in the very south or north of the country are unlikely to have the same trade links as those in London or the Midlands.
Once you have chosen the right town or city, you will need to be sure that you secure the right offices in the right location. Even location within a city will be important for both transport and image, whilst having access to serviced office rental may make a huge difference to your flexibility and your outgoings.